Consulting · Audit · Digital: Expertise for spas and hotels

We advise municipalities, investors, hotels and spa centres. Every project draws on 20 years of work by the Bulgarian Union of Balneology and SPA Tourism.

About us

BUBSPA Consult is a subsidiary of BUBSPA, the leading industry association in the sector. For 20 years the Union has worked to develop balneology, spa and wellness tourism in Bulgaria.

Through us, that experience reaches everyone developing a project in the sector.

Services · I / IIII

Spa consulting
and audit

For existing and new spa centres: Mystery Check, expert assessment, spa concept and menu, internal standards and staff training.

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Services · II / IIIII

Hotel consulting
and audit

An audit of every department in the hotel: reception, rooms, restaurant, spa and wellness centre. We assess service quality, processes and potential for growth.

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Services · III / IIIIII

Digital solutions

AI agents that answer and take bookings 24/7, websites for direct sales, an events platform and automation of day-to-day work.

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And more

Strategy, training and events

We work on destination strategy, marketing, training and events in Bulgaria and abroad.

01

Strategies and concepts

For balneo and spa destinations, municipalities and private investors.

Full description on the About page

02

Spa standards and certification

Advice on spa standards and certification.

Full description on the About page

03

Marketing and positioning

For destinations and properties.

Full description on the About page

04

Projects

Projects, catalogues and analytical reports.

Full description on the About page

05

Training

For professionals in the sector.

Full description on the About page

06

Congresses and exhibitions

Congresses, conferences, seminars and exhibitions in Bulgaria and abroad.

Full description on the About page

Digital

The hotel answers even at 2 a.m.

The AI agent picks up the phone and replies in the website chat. It gives information on rooms, treatments and prices, takes bookings and hands the conversation over to reception when a person is needed.

All digital solutions
AI agent · sample hotelOnline
Guest · 02:14Hello. Do you have a double room free from Friday to Sunday?
AI agentHello. Yes, we have a double room with a pool view for Friday and Saturday. It is €140 per night with breakfast. Shall I book it for you?
GuestYes, please. Is there a free massage slot on Saturday?
AI agentYour room is booked. On Saturday we have massage slots at 11:00 and 16:30. Which time suits you?
The booking is confirmed and has been sent to reception.
Municipalities Investors Resorts Hotels Spa and wellness centres Medical professionals International partners Municipalities Investors Resorts Hotels Spa and wellness centres Medical professionals International partners
Approach

How we work

Our method is proven in practice. Every recommendation is specific and tailored to the property.

01

Assessment

We inspect the property using our own method, proven in practice.

02

Report

We set out the strengths and weaknesses and propose specific improvements.

03

Solutions

Concept, spa menu, internal standards and digital tools, matched to the needs of the property.

04

Training

Hands-on sessions on site, so the team works to the new standards.

We offer solutions built on knowledge of the sector, not on generic formulas.
BUBSPA Consult
Questions

Frequently asked questions

01 What is BUBSPA Consult?

Bubspa Konsult EOOD is a subsidiary and the consulting arm of the Bulgarian Union of Balneology and SPA Tourism (BUBSPA). We advise municipalities, investors, hotels and spa centres.

02 How can BUBSPA Consult help?

Spa consulting and audit, hotel consulting and audit, digital solutions, destination strategies and concepts, marketing and positioning, projects and analytical reports, training, congresses and exhibitions.

03 Who do you work with?

Municipalities, investors, resorts, hotels, spa and wellness centres, medical professionals and international partners.

04 Where do you work?

In Bulgaria and abroad. Every project is backed by 20 years of work by BUBSPA and its network of experts and partners in Bulgaria and across Europe.

05 How can I contact you?

Call +359 887 711 076, email office@bubspa.org or use the form on the Contact page. The Managing Director is Tsvetina Ivanova.

Contact

Tell us about your property

Tsvetina Ivanova
Tsvetina IvanovaManaging Director · +359 887 711 076 · office@bubspa.org