Consulting · Audit · Digital: Expertise for spas and hotels
We advise municipalities, investors, hotels and spa centres. Every project draws on 20 years of work by the Bulgarian Union of Balneology and SPA Tourism.
BUBSPA Consult is a subsidiary of BUBSPA, the leading industry association in the sector. For 20 years the Union has worked to develop balneology, spa and wellness tourism in Bulgaria.
Through us, that experience reaches everyone developing a project in the sector.
Spa consulting
and audit
For existing and new spa centres: Mystery Check, expert assessment, spa concept and menu, internal standards and staff training.
View the serviceHotel consulting
and audit
An audit of every department in the hotel: reception, rooms, restaurant, spa and wellness centre. We assess service quality, processes and potential for growth.
View the serviceDigital solutions
AI agents that answer and take bookings 24/7, websites for direct sales, an events platform and automation of day-to-day work.
View the solutionsStrategy, training and events
We work on destination strategy, marketing, training and events in Bulgaria and abroad.
Strategies and concepts
For balneo and spa destinations, municipalities and private investors.
Full description on the About page
Spa standards and certification
Advice on spa standards and certification.
Full description on the About page
Congresses and exhibitions
Congresses, conferences, seminars and exhibitions in Bulgaria and abroad.
Full description on the About page
The hotel answers even at 2 a.m.
The AI agent picks up the phone and replies in the website chat. It gives information on rooms, treatments and prices, takes bookings and hands the conversation over to reception when a person is needed.
All digital solutionsHow we work
Our method is proven in practice. Every recommendation is specific and tailored to the property.
Assessment
We inspect the property using our own method, proven in practice.
Report
We set out the strengths and weaknesses and propose specific improvements.
Solutions
Concept, spa menu, internal standards and digital tools, matched to the needs of the property.
Training
Hands-on sessions on site, so the team works to the new standards.
We offer solutions built on knowledge of the sector, not on generic formulas.BUBSPA Consult
Partners
The companies we work with on our clients' projects.
Frequently asked questions
01 What is BUBSPA Consult?
Bubspa Konsult EOOD is a subsidiary and the consulting arm of the Bulgarian Union of Balneology and SPA Tourism (BUBSPA). We advise municipalities, investors, hotels and spa centres.
02 How can BUBSPA Consult help?
Spa consulting and audit, hotel consulting and audit, digital solutions, destination strategies and concepts, marketing and positioning, projects and analytical reports, training, congresses and exhibitions.
03 Who do you work with?
Municipalities, investors, resorts, hotels, spa and wellness centres, medical professionals and international partners.
04 Where do you work?
In Bulgaria and abroad. Every project is backed by 20 years of work by BUBSPA and its network of experts and partners in Bulgaria and across Europe.
05 How can I contact you?
Call +359 887 711 076, email office@bubspa.org or use the form on the Contact page. The Managing Director is Tsvetina Ivanova.