About us: Part of BUBSPA
Bubspa Konsult EOOD is a subsidiary of the Bulgarian Union of Balneology and SPA Tourism (BUBSPA). We are the Union's consulting arm.
Twenty years of balneology, spa and wellness tourism
The Bulgarian Union of Balneology and SPA Tourism is the leading industry association in the sector. For 20 years the Union has worked to develop balneology, spa and wellness tourism in Bulgaria.
Through us, expertise built over two decades of work with municipalities, investors, resorts, medical professionals and international partners reaches everyone developing a project in the sector.

How we can help
Eight areas of work, from a strategy for a whole destination to training for a single team.
Strategies and concepts
Strategies and concepts for balneo and spa destinations, municipalities and private investors.
Audits
Audits of every department in the hotel, including reception, rooms, restaurant, spa and wellness centre, with an assessment of service quality, processes and potential for growth.
Standards and certification
Advice on spa standards and certification.
Digital solutions
AI agents and chatbots that answer enquiries and take bookings 24/7, modern websites built for direct sales, and other technology that automates day-to-day processes.
Marketing and positioning
Marketing and positioning for destinations and properties.
Projects
Projects, catalogues and analytical reports.
Training
Training for professionals in the sector.
Congresses and exhibitions
Organising congresses, conferences, seminars and exhibitions in Bulgaria and abroad.
Experts in Bulgaria and across Europe
Every project we take on is backed by BUBSPA's 20 years of experience and its network of experts and partners in Bulgaria and across Europe.
That is why we offer solutions built on knowledge of the sector, not on generic formulas.BUBSPA Consult
Frequently asked questions
01 How is BUBSPA Consult related to BUBSPA?
Bubspa Konsult EOOD is a subsidiary and the consulting arm of the Bulgarian Union of Balneology and SPA Tourism (BUBSPA).
02 What experience is behind your projects?
20 years of the Union's work to develop balneology, spa and wellness tourism in Bulgaria, and its network of experts and partners in Bulgaria and across Europe.
03 Do you organise events?
Yes. We organise congresses, conferences, seminars and exhibitions in Bulgaria and abroad.
04 Do you run training?
Yes. We train professionals in the sector, including hands-on sessions on site at the property.